The most striking feature of globalization is the presence of global brands

Globalization is a phenomenon that began with the capitalist expansion of the Industrial Revolution, the result of post World War II.
This is a most visible on the Internet, thanks to ease the flow of information very fast. Arose mainly because of new media.

The labor market effects of globalization are evident, with the creation of the mode of outsourcing jobs to countries with manpower cheaper to deliver services that do not have high qualification, with production distributed among several countries, either to create a single product, where each company creates a part, is to create the same product in several countries to reduce costs and gain competitive advantage in access to regional markets.

But there are contradictions regarding the characteristics of globalization that involves increased risks of global financial transactions, with no control on economic stability. Thus, the economic instability that occurs in a particular country, it creates epidemics in the rest of the interconnected countries. These, in turn, are each time more dependent on each other and no longer any possibility of isolation.

On the positive side, the ease with which innovations spread across countries and continents, fast and easy access to information and assets. With the caveat that for the less privileged classes, especially in developing countries, such access is not "easy" (because its cost is high) and will not be fast.